The story behind the Starbucks logo is interesting to say the least. Take a look at the articles below to see how the Starbuck’s logo became what it is today. Who knew that was a Mermaid. Or a Melusine if you want to get technical.

Brand Autopsy - The Evolution of the Starbucks Logo

Deadprogrammer’s Cafe - How the Starbucks Siren Became Less Naughty

If the articles are missing I have created a PDF containg the original text as of this post.

DOWNLOAD HERE